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YOUVE GOT 8 SECONDS: COMMNCTN SECRETS FOR DISTRCTD WRLD

Business Communication

Business & Economics

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B2B & B2C

<P>Every day at work, people do three things: talk, listen, and pretend to listen. That’s not surprising—the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse. Through fast, fun, actionable tips, this book explains what works and what doesn’t, what’s forgettable and what sticks. You’ll discover practical techniques, including the Fast-Focus Method™ that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence. Whether pitching a project, giving a speech, selling a product, or just writing your next email, you’ll get heard, get remembered, and get results.</P>

You've Got 8 Seconds

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Front Cover.
Advance Praise for You&#x2019;ve Got 8 Seconds.
Half Title Page.
Title Page.
Dedication.
Acknowledgements.
About the Title.
Contents.
Should You Read This Book? What If You Don&#x2019;T Have Time.
How This Book Works.
Capture Attention with Focus.
1: Say Less.
2: The Fast-Focus Method&#x2122;.
3: Three More Ways to Focus.
4: Watch Your Words&#x2014;and Your Emails.
Capture Attention with Variety.
5: Be Slightly Different.
6: The Easiest Way to Explain Anything.
7: Stories: The 2.5 Step Method&#x2122;.
8: Vary from Announce to Discuss.
9: Questions: How to Ask the Best&#x2014;and Answer the Worst.
10: Presentation Tricks.
Capture Attention with Presence.
11: Act As If.
12: Ten Actions to Increase Your Presence: Assess Yourself.
13: Image: Communicate that You Look and Sound the Part.
14: Drive: Communicate that You Get Results.
15: Temperament: Communicate that You&#x2019;ve Got the Right Disposition.
16: Conclusion the Next Step.
Notes.
Index.
About Paul Hellman.
Copyright Page.

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