Overview
Food and beverage companies are increasingly choosing to enhance internal idea development with an "open innovation" approach, enabling the exploitation of external ideas and paths to market. Drawing on important case studies, Open Innovation in the Food and Beverage Industry investigates the challenges and opportunities afforded by incorporating open innovation into the food industry. Part One is a comprehensive overview of the changing nature of innovation in the food and drink industry, acknowledging trends and considering the implications of open innovation. Part Two reviews the role of partners and networks in open innovation, discussing collaboration, co-creation of value, the effectiveness of cluster organizations, and the importance of network knowledge. Part Three goes on to explore the establishment and varied management aspects of open innovation partnerships and networks. Open-innovation tools, processes and managerial frameworks are the focus of Part Four, with discussion of the development, application, and psychology of a range of initiatives. Open Innovation in the Food and Beverage Industry is a unique guide to the implementation and management of open innovation for food industry professionals and academics with an interest in open innovation across all industries.
