"Nothing." How many times each week do your students respond to the question, "What happened at school today?" with that single, uninspiring, and untrue word? As school principals, Ryan McLane and Eric Lowe know that if schools rely on students to keep their parents informed, they risk parents believing that nothing special is happening at school-when quite the opposite is true. Great things are happening in your school every day! It's time to tell people! This book is a practical guide to using social media tools to keep your students' families and community connected, informed, and excited about what's going on in your school. Packed with tips and insights from educators who are effectively using social media, it will inspire you to find the communication tools that work best for your school community.