Overview
Social Media Marketing For Dummies, 2nd Edition\xa0 presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. Content includes: Getting social with your marketing - an overview of your choices, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans. Practicing social media in the social Web - launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers. Reaching your audience via mainstream platforms - A brand new section of the book drilling down into the top social platforms including Facebook, Twitter, Google+, LinkedIn, and others. Old marketing is new again - getting social with existing Web properties including a company site, blog, mobile tools, and advertising.\xa0Also addresses giving social license to employees and metrics. The\xa0Part of Tens -\xa0 the traditional closer in all For Dummies books offers tips on creating a social campaign, avoiding common mistakes, and key resources.\xa0
