White Papers For Dummies

Publisher John Wiley & Sons

Format

eBook

2nd Edition 1st Edition

Quantity

Add New

Publisher

John Wiley & Sons

Volume

Copyright

2013

ISBN13

9781118497050

Release

Format

eBook

Grade Level

12th+

DDC
TBD

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Overview

White Papers For Dummies helps readers put together a white paper that hits each section clearly and concisely, allowing them to master the tips, tools, and techniques necessary to persuade audiences and produce the best informational white paper possible.
Front Cover.
Title Page.
Copyright Page.
About the Author.
Dedication.
Author’s Acknowledgments.
Contents at a Glance.
Table of Contents.
1: Introduction.
2: Getting Started with White Papers.
3: Unleashing the Power of White Papers.
4: An Exciting Opportunity for Writers.
5: The Past, Present, and Future of White Papers.
6: Just the Faqs on White Papers.
7: The Three Flavors of White Papers.
8: Picking the Perfect Flavor for Your Next White Paper.
9: The Backgrounder: As Basic as Vanilla.
10: The Numbered List: As Fresh as Strawberry.
11: The Problem/solution: As Complex as Chocolate.
12: Mashing up Different Flavors.
13: Special Ingredients for a White Paper.
14: From Foggy Idea to Finished Document.
15: A Proven Process to Complete Your White Paper.
16: Planning an Effective White Paper.
17: Producing a Powerful White Paper.
18: Succeeding with White Papers.
19: Doing Research: Think like a Lawyer.
20: Write like a Journalist.
21: Promote like a Madman.
22: The Part of Tens.
23: Ten White Paper Problems and How to Solve Them.
24: Ten Tips on Designing a White Paper.
25: More than Ten Ways to Spice up a White Paper Title.
Index.
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White Papers For Dummies

Product Details

Overview

Table of Contents