Overview
The entire basis for thinking about how best to shop, spend, travel, bank - essentially all aspects of being a consumer -- has fundamentally changed. The power, transparency, and collective knowledge of the Internet and the commoditization of many services and businesses create a way for consumers to finally win the game that has longed been played and dominated by retailers, airlines, grocery stores, credit card companies, and others for our hard-earned cash. In this book, Brad Wilson, founder of BradsDeals.com, explains the techniques and buying strategies that are used on his site, which have saved 19 million consumers more than $200 million on BradsDeals.com in the past year alone. The majority of deals on his site provide free, or nearly free, products and services to customers, and, unlike traditional methods such as clipping $0.50 grocery coupons, customers dont question whether the opportunity cost of their time outweighs the value they receive. The book provides tips, advice, real-world examples, and strategies consumers need to know to compete in the consumer world.
