This book offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behavior, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behavior. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviors. With fashion imagery ever present in the streets, press and media, this volume shows how fashion and psychology can make a positive difference to our lives.