Overview
Developed as a complement to the Gale Encyclopedia Of E-Commerce, E-Commerce Sourcebook combines a variety of information including approximately 100 how-to topical entries covering the most commonly asked questions relating to e-commerce, such as how to write business and marketing plans, secure financing, and evaluate candidates for designing a website. The volume also covers directory listings of approximately 4,000 associations, consultants, and other organizations related to e-commerce as well as the top 250 leading e-commerce companies worldwide. Also contains a general index to organization names, personal names, and subject terms.
Features & Benefits
- All 96 instructional essays have been revised or added as new, and all records have been updated. There are also profiles of the top 250 e-commerce companies, as well as rankings by revenue and by employee count.
- Directory of E-commerce associations, consultants, and other organizations.
- Directory of Leading E-commerce companies.
- General Index.
What's New
How To" Topics in E-Commerce.
