As the demographics of student populations change, many students require additional or different support to be successful in their college careers. Meanwhile, higher education is under pressure to reduce budgets and serve more students within certain areas of the university, including the library, academic advising, and other student services. Academic librarians and student success administrators can collaborate to create additional pathways for students who struggle to succeed. The authors provide a roadmap for library employees and student success administrators to initiate and develop discussions on college campuses to define and address these emergent student needs. Through a selection of case studies and historical context, readers will learn how to define what student success looks like and how to design custom services to address student barriers to that success. Library employees and student success professionals both serve students at the margins. These readers will acquire skills to enhance student success initiatives and strengthen collaborations with one another.