Overview
Marking a landmark work of reference for the field, the Wiley Encyclopedia of Marketing spans six subject volumes and is the first international, multi-volume encylopedia of marketing. List of Volumes 5000 words explaining significant topics or debates in the field. With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index. The six-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications. The far-reaching new developments and challenges of the past twenty years are fully reflected in the constructs and entries covered and inter-linked through cross-references throughout the volumes. Authors from across the world offer their expertise on topics from global e-business to customer-centered organization, making this the most comprehensive, scholarly work of reference available.\xa0 It will not only appear in hard copy but also on-line throughout the globe.\xa0 Users will enjoy the flexible, multi-level structure, with entries ranging from topic summaries to short essays reviewing areas of development and debate. Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources. Bibliographies attached to individual entries refer readers to the relevant wider international literature surrounding the items they are researching.\xa0 Already representing editorial expertise from the worlds leading schools of management, (list), the Encyclopedia links readers to the relevant global scholarship in their field. Publication online widens the scope and reach of the whole encyclopedia project, ensuring\xa0 it provides users with a fully flexible resource linked to the wider literature and to an associated on-line reference library of Handbooks and Journals.
