The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. This book is a unique text as it looks at events from both a live event, virtual event and hybrid perspective. It examines: what are virtual events; what are hybrid events; how to develop an online event experience; how to engage with stakeholders; and the practical approach to developing and delivering virtual and hybrid events. Written in a clear and user-friendly style, each chapter will have a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding �what we have learned' feature to finish.