Cases For Event Management and Event Tourism

Author Vassilios Ziakas - Donald Getz
Publisher Goodfellow Publishers Limited
Sign in for Price
Format
Quantity
  • Author
    Vassilios Ziakas - Donald Getz
    Publisher
    Goodfellow Publishers Limited
    Volume
    Copyright
    2023
    ISBN13
    9781915097354
    Release
    Format
    eBook
    Grade Level
    College Freshman - College Senior
    DDC
    TBD

    Overview

    A comprehensive collection of fully developed case studies of event management and event tourism main areas, including human resources, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. The cases mirror the practices and challenges in the event management industry across the globe - in different regional contexts and cultures - integrating theory with functional and operational perspectives. All are accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments.