In Best Customers experts and novices alike can see at a glance who spends the most and who controlsthe largest market share - often surprisingly different - on over 300 products and servicesthat are organized into 21 chapters that focus on entertainment, groceries, transportation, etc. - everything a consumer might buy. Based on unpublished data - you can't find this on the Internet - from the Bureau of Labor Statistics' valuable Consumer Expenditure Survey, Best Customersbrings you insights into household spending by householder age, income, type, race and Hispanicorigin, region of residence, and educational attainment.
Each item's data table is accompanied by text that identifies the best customers, analyzes spendingpatterns, describes spending trends for the product over the past few years, and predicts futuretrends based on changing demographics.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Table of Contents.
1: Introduction.
2: Alcoholic Beverages.
3: Alcoholic Beverages.
4: Alcoholic Beverages Purchased on Trips.
5: Beer and Ale at Home.
6: Beer and Ale at Restaurants and Bars.
7: Whiskey and Other Alcohol (except Beer and Wine) at Home.
8: Whiskey and Other Alcohol at Restaurants and Bars (except Beer and Wine).
9: Wine at Home.
10: Wine at Restaurants and Bars.
11: Apparel.
12: Household Spending on Apparel, 2007.
13: Boys' Apparel.
14: Children's Shoes.
15: Coin-Operated Apparel Laundry and Dry Cleaning.
16: Girls' Apparel.
17: Infants' Apparel.
18: Jewelry.
19: Men's Apparel.
20: Men's Shoes.
21: Professional Apparel Laundry and Dry Cleaning.
22: Sewing Materials.
23: Watches.
24: Women's Apparel.
25: Women's Shoes.
26: Computers.
27: Household Spending on Computers, 2007.
28: Computer Information Services.
29: Computer Software and Accessories for Nonbusiness Use.
30: Computers and Computer Hardware for Nonbusiness Use.
31: Internet Services Away from Home.
32: Repair of Computer Systems for Nonbusiness Use.
33: Education.
34: Household Spending on Education, 2007.
35: Books and Supplies, College.
36: Books and Supplies, Elementary and High School.
37: Tuition, College.
38: Tuition, Elementary and High School.
39: Tuition, Vocational and Technical Schools.
40: Entertainment.
41: Household Spending on Entertainment, 2007.
42: Admission to Sports Events (Including on Trips).
43: Athletic Gear, Game Tables, and Exercise Equipment.
44: Bicycles.
45: Cable and Satellite Television Services.
46: Club Memberships (Civic, Recreational, Social).
47: Compact Disks, Audio Tapes, and Records.
48: Fees for Participant Sports (Including on Trips).