Americansare still spending money, but only those who are on top of thetrends will know who the spenders are. The 15th edition ofHousehold Spending: Who Spends How Much on What revealswhere the money is.
The annual spending data in HouseholdSpending allow you to compare and contrastspending by a host of demographic characteristics todetermine market potential and the dollar size of eachmarket, identify your best customers, and understand whichsegments account for the largest share of spending.
You get the answers by thedemographics that count - age,income, household type, highincome households, region ofresidence, race and Hispanicorigin, and education.