Sports Technology and Innovation: Assessing Cultural and Social Factors

Author Vanessa Ratten
Publisher Palgrave MacMillan
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  • Author
    Vanessa Ratten
    Publisher
    Palgrave MacMillan
    Volume
    Copyright
    2019
    ISBN13
    9783319750460
    Release
    Format
    eBook
    Grade Level
    College Freshman - College Senior
    DDC
    TBD

    Overview

    The aim of this book is to focus on the role of sports technology and the way that the innovation process is managed. This will help understand how technology is developed and integrated into the sports context. This is important particularly due to rapid technological advancements developed in sport being applied to other industries. The book will focus on the different types of sports technology from increment to radical innovations, including looking at product, process, and service innovations. It will be one of the first books to specifically focus on sports technology and innovation. It will be useful to innovation management researchers, enthusiasts and sports practitioners interested in how to compete based on technological advancements. It is the first book devoted specifically to sport innovation and technology. It focuses on sport innovation in the context of technology and commercialization and addresses how innovation affects sport from a societal perspective.