Overview
The Handbook of Communication and the Environment published by WWF - Brazil, International Institute of Education in Brazil (IIEB) and Publisher Peiropolis seeks to uncover the world of media and provides tools for a communication strategy focusing on mainstream media. Aimed at managers and technicians of environmental projects, government and private non - governmental organizations (NGOs) - so for people who have no training in communication - the book is the result of seven courses for communication promoted by environmentalists WWF - Brazil and IIEB. With many graphics and illustrations, the Handbook addresses the operation of each of the mass media - radio, TV, newspaper / magazine and internet - and offers tips on how to relate to journalists and guide the national and foreign press regarding mobilization campaigns and institutional communications, and statements by exponents of daily journalism about environmentalism. A glossary of technical terms and an environmental media complete the manual you want to review concepts of professional already working in the area and also provide you with the first steps of the winding path and important relationship with the media.
