The editor, Krishnamurthy Sriramesh is Associate Professor in the School of Communication and Information at Nanyang Technological University, Singapore. He received his Ph.D. at the University of Maryland, College Park, USA, in 1992. He has taught at Purdue University as Assistant Professor, and the University of Florida as Associate Professor (with tenure). He has won two faculty teaching awards, one each at Purdue University and the University of Florida. At the University of Florida he also won the Faculty Teaching Award and the Golden Gator Award for excellence in research. He has presented research papers and been invited to give talks in the United States, Mexico, Germany, Slovenia, Poland, the Philippines, Singapore, Malaysia, Egypt, South Korea, Israel, and India. He serves as the Associate Editor (Asia) for the Journal of Communication Management (UK) and is a member of the editorial board of the Journal of Public Relations Research (USA), the Journal of Marketing and Communication Management (South Africa), and the Journal of Information and Knowledge Management (Singapore). He is also a member of the Advisory Board for the Communication and Public Relations Program of Trisakti International Business School in Jakarta. He has published refereed research articles in Public Relations Review, Journal of Public Relations Research, and Journal of Communication Management. He also has contributed chapters to Excellence in Communication and Public Relations Management, and International Public Relations: A Comparative Analysis, and co-edited the recently released The Global Public Relations Handbook, published by Lawrence Erlbaum Associates Inc.
Publisher
Gale Asia
Volume
Copyright
2009
ISBN13
9789814253567
Release
Format
eBook
Grade Level
College Freshman - College Senior
DDC
TBD
Overview
This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country.
Key features include:
Comprehensive information on the history, development and role of Public Relations in 10 Asian countries
A highlight of the linkage between public relations and the socio-economic environment of each country, as well as the critical impact of infra-structural elements on Public Relations
Case Studies describing the problems faced by organizations and how they used public relations to meet these challenges
Features & Benefits
Contains comprehensive information on the history, development, and role of public relations in 10 Asian countries.
Highlights the linkage between public relations and the socio-economic environment of each country, as well as the critical impact of infra-structural elements on public relations.
Case Studies describing the problems faced by organizations, and how they used public relations to meet these challenges.
Contains comprehensive information on the history, development, and role of public relations in 10 Asian countries.
Highlights the linkage between public relations and the socio-economic environment of each country, as well as the critical impact of infra-structural elements on public relations.
Case Studies describing the problems faced by organizations, and how they used public relations to meet these challenges.
Contents.
The Contributors.
Preface.
1. Public Relations Practice and Research in Asia: A Conceptual Framework.
2. Glocalization: Public Relations in China in the Era of Change.
3. Public Relations in India: A Profession in Transition.
4. Public Relations in Hong Kong: An Evolving Field in a Fast-Changing City.
5. Public Relations in the Philippines: A Cultural, Historical, Political, and Socio-economic Perspective.
6. Public Relations on Taiwan: Evolving with the Infrastructure.
7. Public Relations in Saudi Arabia.
8. Public Relations in Malaysia from its Colonial Past to Current Practice.
9. In Search of Professional Public Relations: Hong Bo and Public Relations in South Korea.
10. The Development of Public Relations in Indonesia.
11. From Propaganda to Strategic Communication: The Continuing Evolution of the Public Relations Profession in Thailand.
12. Epilogue: The Need for Multiculturism in Public Relations Education in Asia.
