Xianqing is both professor and director of the Research Institute of Circulation Economy at the Guangdong University of Finance and Economics. He is also the president of Guangdong Society of Commercial Economy, chairman of Think Tank of Commerce in South China and serves as the director for Modern Logistics and E-Commerce Research Base in Guangzhou. Wang is a subject expert with the Ministry of Commerce of China and specializes in domestic trade area.
Publisher
Gale Asia
Volume
Copyright
2015
ISBN13
9789814410960
Release
Format
Print
Shipped Weight
DDC
TBD
Features & Benefits
Provides a new perspective for the understanding of channel power and control by highlighting the indispensable role manufacturers, intermediaries, and retailers play in the overall distribution network.
Best practices are illustrated with substantial corporate case studies and illustrations related to the experiences of The Fung Group and other leading multinational companies.
Topics such as the evolution of distribution landscape in China, channel competition and development, supply chain management, and product pricing power are covered.
Foreword
Acknowledgments
1. Introduction
2. Channel Power of Manufacturers
3. Channel Power of Intermediaries
4. Channel Power of Retailers
5. Channel Development of the Fung Group
6. Supply Chain Management and Li & Fung Limited's Channel Power
