Looking Forward: Filter Bubbles and Targeted Advertising
Authenticity: Building a Brand in an Insincere Age
Ethical Living: Ethical Fashion
The Promise and Perils of Technology: Filter Bubbles and You
Stereotypes: The Incidence and Impacts of Bias
Encyclopedia of Major Marketing Strategies
The Business and Culture of Sports: Society, Politics, Economy, Environment
Branding with Powerful Stories: The Villains, Victims, and Heroes Model
Popular Fads and Crazes through American History
Digital and Information Literacy: Tweeting with a Purpose
Understanding the Executive Branch: Inside the Department of Commerce
Methods in Consumer Research: New Approaches to Classic Methods
The American Marketplace: Demographics and Spending Patterns
Who's Buying at Restaurants and Carry-Outs
Building a Successful Social Venture
Exploring Theater: Advertising and Marketing in Theater
Household Spending: Who Spends How Much on What