British Political Opinion Polls and Social Surveys, 1960-1988

The Tom Harrisson Mass-Observation experiment and Britain's war-time Home Intelligence Reports were two comparatively short-lived attempts at feeling the pulse of public opinion and collating the expressed views of a wide cross-section of the British Public in order to formulate action and legislation. A far more extensive operation was undertaken in the 28 years since 1960 by the joint members of the Association of Political Opinion Pollsters (APOP). Namely, MORI (Market and Opinion Research International), NOP (National Opinion Polls Market Research); HARRIS (The Harris Research Centre), MARPLAN and GALLUP. The complete political and social opinion polls of five major social survey organizations have been brought together and indexed.Although widely quoted, opinion polls are rarely published in full or held by libraries. This collection offers the complete text of the polls and surveys of every major organization, along with the statistical results.