Account Information

bundle-connector

mega-menu

container

single-column

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

footer

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

cengage:galethorndikeseo

footer-legal-menu

Terms of use

Privacy

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

secondary-primary-menu

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

footer-menu-component

footer-legal-menu-component

config

footer-social-menu-component

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Products

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Support

Partnerships

Contact Us

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

zone3

gale-footer

Browse by Institution Type

Browse by Product Type

FIND YOUR REP

support-order-2

zone1

header-component

secondary-account-menu

zone2

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

header

Profile

Orders

Wish List

Fast Order Entry

My Account

Information Industry

Computing & Information Technology

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media.  Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network.  Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data.  Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior.  Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book.

Analyzing the Social Web

Post Secondary Four Year

College Freshman

College Junior

College Sophomore

College Senior

ANALYZING THE SOCIAL WEB

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication Page.
Brief Table of Contents.
Table of Contents.
List of Figures.
Acknowledgments.
Foreword.
Preface.
1: Introduction.
2: Nodes, Edges, and Network Measures.
3: Network Structure and Measures.
4: Network Visualization.
5: Tie Strength.
6: Trust.
7: Understanding Structure through User Attributes and Behavior.
8: Building Networks.
9: Entity Resolution and Link Prediction.
10: Propagation in Networks.
11: Community-Maintained Resources.
12: Location-Based Social Interaction.
13: Social Information Filtering.
14: Social Media in the Public Sector.
15: Business Use of Social Media.
16: Privacy.
17: Case Study: Social Network Strategies for Surviving the Zombie Apocalypse.
References.
Glossary.
Index.

Analyzing the Social Web.css-1p8rvzy{position:absolute;padding-left:8px;}

Analyzing the Social Web