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DGTL RENSSNC: WHaT DATA & ECON TELL US ABT FUT POP CULT

Industry

Business & Economics

Mass Communications & Publishing

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B2B GT

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B2B & B2C

<P>This title explains how digital technology is upending the traditional creative industries—and why that might be a good thing. The digital revolution poses a mortal threat to the major creative industries—music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this herald the collapse of culture, as some claim? Far from it. This book argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance. By reducing costs of production, distribution, and promotion, digital technology is democratizing access to the cultural marketplace.  More books, songs, television shows, and movies are being produced than ever before, and the new digital model works as well at producing high-quality, successful work as the old model.</P>

Digital Renaissance

COLFR

COLSR

Duration

Duration Unit Of Measure

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Front Cover.
Title Page.
Copyright Page.
Dedication.
Contents.
Acknowledgments.
1: The Creative Industries: Risky, Expensive, and Worth Preserving.
A Tour of Some Major Cultural Industries: Music, Movies, Television Shows, Books, and Photography.
2: Digitization in Music: Rock on?.
3: Digitization in Movies: Hollywood Ending?.
4: Digitization in Television: Has the Vast Wasteland Blossomed?.
5: Digitization in Books: Fifty Shades of Dreck?.
6: Digitization Further Afield: Photography, Travel Agents, and Beyond.
7: The Value of the Digital Renaissance: The Long Tail and a Whole Lot More.
Coming Attractions: Farm Teams, Bundling, Pirates, Vikings, and Trolls.
8: The Digital Farm system, and the Promise of Bundling.
9: A Tale of Two Intellectual Property Regimes: Lessons from Hollywood and Bollywood.
10: Digitization, the French, and the Return of the Vikings.
11: Bridge Trolls: The Possible Threat of Technological Gatekeepers.
12: Crisis or Renaissance?.
Notes.
References.
Index.

Digital Renaissance.css-1p8rvzy{position:absolute;padding-left:8px;}

Digital Renaissance