footer-legal-menu-component

mega-menu

Browse by Institution Type

Browse by Product Type

Products

Support

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

cengage:galethorndikeseo

config

zone1

secondary-primary-menu

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

container

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

single-column

header-component

gale-footer

footer

footer-menu-component

Account Information

bundle-connector

FIND YOUR REP

support-order-2

footer-legal-menu

Terms of use

Privacy

header

zone2

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

zone3

footer-social-menu-component

DSRPTV MRKTG: WHAT GRWTH HCKRS DATA PUNKS OTH CAN TEACH

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking. This book will take you on a tour of our changing world where: selling is dead, but ongoing conversation thrives; consumers generate the best content about brands; where people tune out noise and listen to feelings; curiosity leads the marketing team; and growth depends on merging analytics with boundless creativity.</P>

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

College Freshman

College Sophomore

College Junior

College Senior

Disruptive Marketing

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Praise for Disruptive Marketing.
Title Page.
Dedication.
Other Frontmatter.
Contents.
Foreword.
Preface.
Half Title Page.
Introduction: What if?.
A World Without Rules.
1: The Disruptive Mindset: Create, Engage, Adapt.
2: The Disruptive Continuum: Perpetual Change.
3: Creative Disruption in the Anti Organization Age.
4: Stop Hiring MBAs: Your Business Needs Hybrids to Succeed.
The New Personality of Marketing Success.
5: The Disruptive Marketer&#x2019;s Mindset: Punk Rocker, New Parent, Soccer Player.
6: The Genius of Tinkerers And &#x201C;Temporary&#x201D; Marketers.
The Building Blocks of Disruptive Marketing.
7: Content Is King&#x2014;but Distribution Is Queen.
8: Social by Design and the Advent of the Post-Digital Age.
Four Skills for the Disruptive Marketer.
9: Skill &#x0023;1: Always Be Listening.
10: Skill &#x0023;2: Don&#x2019;t Be Lured by Bright, Shiny Objects.
11: Skill &#x0023;3: Give Back: Ethics as the New Marketing.
12: Skill &#x0023;4: Learn, Unlearn, Relearn.
Epilogue: Feelings Rule.
Afterword.
Acknowledgments.
Appendices.
Tools by Category.
Endnotes.
Additional Reading.
Interviewees.
About the Author.
Index.
Copyright Page.

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal.css-1p8rvzy{position:absolute;padding-left:8px;}

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal