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Guide to Product Innovation in Entrepreneurship

EBK: SAGE WORKS: GUIDE TO PRODUCT INNOVATION IN ENTREPRNRSHP

Entrepreneurship

Business & Economics

Gt Product Group

Binding Format

B2B GT

Imprint Name

B2B & B2C

<P>In today's competitive landscape, launching a successful new product or service requires more than just a good idea and theoretical premises to follow. It demands a blend of creativity, design thinking, and strategic execution. This title bridges that gap, offering a practical guide that combines design methodologies with actionable creativity frameworks for successful product development. The book aims to provide both a cohesive model and easy reference chapters for readers to grasp and use best practices in new product development projects. Through a compelling blend of historical cases, process-based theories, and real-world applications, this volume explores the power of design and creativity as essential tools for business innovation.</P>

Guide to Product Innovation in Entrepreneurship.css-1p8rvzy{position:absolute;padding-left:8px;}

Guide to Product Innovation in Entrepreneurship