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Guide to Green Marketing in Modern Businesses

EBK: SAGE WORKS: GUIDE TO GREEN MARKETING IN MOD BUSINESSES

Marketing

Business & Economics

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Binding Format

B2B GT

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B2B & B2C

<P>This title provides a comprehensive introduction to green marketing and its application in modern businesses. It explores how environmental sustainability can be integrated into marketing strategies to meet changing consumer expectations and regulatory demands. Drawing on examples from a range of industries and countries, the book demonstrates how green marketing supports innovation, builds trust, and contributes to long-term business competitiveness.</P>

Guide to Green Marketing in Modern Businesses.css-1p8rvzy{position:absolute;padding-left:8px;}

Guide to Green Marketing in Modern Businesses