secondary-primary-menu

Account Information

bundle-connector

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

cengage:galethorndikeseo

mega-menu

zone1

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

Browse by Institution Type

Browse by Product Type

Products

Support

container

gale-footer

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

FIND YOUR REP

support-order-2

zone2

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

footer-social-menu-component

footer

zone3

secondary-account-menu

single-column

footer-legal-menu

Terms of use

Privacy

config

footer-legal-menu-component

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

header

footer-menu-component

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

header-component

Profile

Orders

Wish List

Fast Order Entry

My Account

UNRELENTING INNOVATION: CREATE CULT FOR MARKET DMNNC

Management

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

The hands on guide for fostering relentless innovation within your company  Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organizations innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture,  the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. Offers a groundbreaking take on innovation that is driven by a companys culture  Shows what it takes to create a culture of innovation within any organization  Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years. Provides numerous mini cases to illustrate the workings of culture  Written by Gerard Tellis director of the Center for Global Innovation    This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.

Unrelenting Innovation: How to Create a Culture for Market Dominance

Library Adult

12th Grade +

Unrelenting Innovation

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Dedication.
Other Front Matter.
Other Front Matter.
Title Page.
Copyright Page.
Contents.
Figures and Tables.
Foreword.
1: Why Incumbents Fail.
2: Willingness to Cannibalize Successful Products.
3: Embracing Risk.
4: Focusing on the Future.
5: Incentives for Enterprise.
6: Fostering Internal Markets.
7: Empowering Innovation Champions.
8: Culture versus Alternate Theories Arguments and Evidence.
Notes.
Bibliography.
Acknowledgments.
The Author.
Index.

Unrelenting Innovation: How to Create a Culture for Market Dominance.css-1p8rvzy{position:absolute;padding-left:8px;}

Unrelenting Innovation: How to Create a Culture for Market Dominance