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Research in International Marketing (RLE International Business)

RLE INTL BUSINESS: RESEARCH IN INTL MARKETING

International Business

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process. </P>

Post Secondary Four Year (020)

College Freshman (COLFR)

College Junior (COLJR)

College Sophomore (COLSO)

College Senior (COLSR)

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Introduction.
1: Organisational Buying Behaviour and Cultural Variables.
2: Transferring Organizational Buying Theory across Cultural Boundaries.
3: Migration, Cultural Distance and International Market Expansion.
4: Developing Communication Strategies for Foreign Market Entry.
5: The Transition to Industry Maturity: An Irish Firm&#x0027;s Experience.
6: Buying Behavior of Industrial Components: Inductive Approach for Descriptive Model Building.
7: The Internationalisation Process Theories and Evidence.
8: Export Behaviour : Directions for Future Research.
9: Internationalisation in the Information Technology Industry.
10: Tri-Partite Interaction : The Role of Sales Subsidiaries in International Marketing.
11: Internationalisation Behaviour: Management Characteristics of Australian Manufacturing Firms by Level of International Development.
12: International Marketing and Internationalization Processes - A Network Approach.
13: International Supplier-Customer Relationships.
14: The Components of the Complexity of International Supplier/Customer Relationships.
15: The Development Role of Purchasing in an Internationally Oriented Company.
16: Industrial Product Class and Market Behaviour: A Study in the French Packaging Market.
17: Technical Exchange within Industrial Networks.

Research in International Marketing (RLE International Business).css-1p8rvzy{position:absolute;padding-left:8px;}

Research in International Marketing (RLE International Business)