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International Marketing (RLE International Business)

RLE INTL BUS: INTL MRKTNG: STRATGC APPRCH TO WRLD MRKTS

International Business

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing.</P>

International Marketing (RLE International Business): A Strategic Approach to World Markets

Post Secondary Four Year

College Freshman

College Junior

College Sophomore

College Senior

Duration

Duration Unit Of Measure

Transaction Type

Front Cover._x000D_
Half Title Page._x000D_
Title Page._x000D_
Copyright Page._x000D_
Dedication._x000D_
Preface._x000D_
Preface to the Revised Edition._x000D_
Contents._x000D_
1: The Path Towards Internationalisation._x000D_
2: The Organisation of the International Firm&#x2014;A Conceptual Framework._x000D_
3: Marketing Ecology in International Business._x000D_
4: Market Segmentation on a Global Scale._x000D_
5: Researching International Markets._x000D_
6: Product Policies for World Markets._x000D_
7: Pricing in World Markets._x000D_
8: Distribution Decisions in International Marketing._x000D_
9: Communication Strategies in World Markets._x000D_
10: Marketing Planning on an International Scale._x000D_
11: The Application of the &#x2018;Business Portfolio&#x2019; Concept to International Marketing Decisions._x000D_
12: Organising for International Marketing._x000D_
13: Creativity and Innovation in International Marketing._x000D_
Introductory Note to the Cases and their Use._x000D_
Alimentation G&#x00E9;n&#x00E9;rale SA._x000D_
Scales Industries Inc.._x000D_
Decrolux Limited._x000D_
KLM Royal Dutch Airlines&#x2014;Air Cargo._x000D_
Medi-Systems International Inc. (M.S.I.)._x000D_
Pioneer International Limited._x000D_
References._x000D_
Index._x000D_

International Marketing (RLE International Business): A Strategic Approach to World Markets.css-1p8rvzy{position:absolute;padding-left:8px;}

International Marketing (RLE International Business): A Strategic Approach to World Markets