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Practical Marketing for the Academic Library

PRACTICAL MARKETING FOR THE ACADEMIC LIBRARY

Library & Information Science

Education & Professional Development

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. This book offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. The authors approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.</P>

Professional & Reference

College Freshman

PROFESSIONAL & REFERENCE

College Senior

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
Preface.
Introduction.
1: Building Your Team.
2: Defining Your Areas.
3: Marketing for the Mind.
4: Marketing from the Heart.
5: Diversity, Equity, and Inclusion.
6: Assessing the Program.
7: Marketing to Faculty, Staff, and Administration.
Conclusion.
Index.
About the Authors.

Practical Marketing for the Academic Library.css-1p8rvzy{position:absolute;padding-left:8px;}

Practical Marketing for the Academic Library