footer

footer-menu-component

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

secondary-storefront-menu

cengage:galethorndikeseo

header

secondary-primary-menu

mega-menu

Browse by Institution Type

Browse by Product Type

Products

Support

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

Account Information

bundle-connector

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

header-component

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

zone1

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

gale-footer

single-column

FIND YOUR REP

support-order-2

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

footer-social-menu-component

container

config

zone2

zone3

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-legal-menu

Terms of use

Privacy

footer-legal-menu-component

CONTEMPORARY WORLD ISSUES: ADVERTSNG IN AMERICA: REF HB

Marketing

Business & Economics

Advertising

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become instantaneous and increasingly sophisticated. Whether it's billboards on the side of the road, targeted posts in your Facebook feed, television commercials, or sponsored Instagram posts, it's almost impossible to escape someone trying to sell you something. This book is a resource for understanding the world behind the advertising jingles and Super Bowl commercials and internet pop-ups and local supermarket flyers. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. Furthermore, it uses a collection of carefully curated information tables, primary documents, personal essays, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.</P>

Advertising in America

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Recent Titles in the Contemporary World Issues Series.
Title Page.
Copyright Page.
Dedication.
Contents.
Figures.
Preface.
1: Background and History.
2: Problems, Controversies, and Solutions.
3: Perspectives.
4: Profiles.
5: Data and Documents.
6: Resources.
7: Chronology.
Glossary.
Index.
About the Author.

Advertising in America.css-1p8rvzy{position:absolute;padding-left:8px;}

Advertising in America