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Culinary Arts

Humanities & Social Sciences

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

Food historian Sandra Sherman looks into the present-day fascination with cookbooks and celebrity chefs, showing how the modern cookbook has roots going back as far as 17th-century England. She shows how even the first cookbooks were the product of careful invention by highly skilled chefs and profit-minded publishers who designed them for maximum audience appeal. Sherman describes how cookbook writers and publishers kept ahead of changes in readership and cultural conditions by using marketing and promotion techniques that are still practiced today, and she shows how they ultimately developed cookbooks with the 'modern' characteristics that we take for granted today. While the author's writing style is a bit on the academic side, jargon is kept to a minimum, making this book suitable both for academics and adventurous general readers.

Invention Of Modern Cookbook

LIBRARY Adult

POST SECONDARY FOUR YEAR

12th+

COLFR

COLSO

COLJR

COLSR

INVENTION OF THE MODERN COOKBOOK

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Preface.
Acknowledgments.
Introduction.
Timeline.
1: Culinary Authority.
2: Intelligible Recipes and Competent Instruction.
3: Complementary Material.
4: Celebrity Chefs.
5: Marketing Strategies.
6: Niche and Specialty Cookbooks.
7: Point of View.
Selected Bibliography.
Index.
About the Author.

Invention Of Modern Cookbook.css-1p8rvzy{position:absolute;padding-left:8px;}

Invention Of Modern Cookbook