Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

footer

footer-social-menu-component

zone2

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

cengage:galethorndikeseo

footer-legal-menu-component

zone3

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

Account Information

bundle-connector

secondary-primary-menu

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

config

single-column

gale-footer

header-component

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Products

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Support

Partnerships

Contact Us

zone1

FIND YOUR REP

support-order-2

container

footer-legal-menu

Terms of use

Privacy

mega-menu

Browse by Institution Type

Browse by Product Type

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

footer-menu-component

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

secondary-account-menu

header

Profile

Orders

Wish List

Fast Order Entry

My Account

THE TRANSFORMATIONAL CONSUMR: FUEL LIFELONG LOVE AFFAIR

Marketing

Business & Economics

Consumer Behavior

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>The Transformational Consumer. They are the most valuable, least understood customers of our time, buying over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. This book takes readers on a hero’s journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, the author issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers’ problems. Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.</P>

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

College Freshman

College Sophomore

College Junior

College Senior

The Transformational Consumer

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Title Page.
Copyright Page.
Dedication.
Contents.
Prologue: Thirty Years of Transformation.
Introduction: How to Transcend the Transactional.
1: Meet the Transformational Consumer.
2: Removing Resistance and Triggering Progress.
3: The Hero&#x2019;s Journey of Your Transformational Consumer.
4: Your Call to Adventure.
5: Rethink What You Sell.
6: Rethink Your Customer.
7: Rethink Your Marketing.
8: Rethink Your Competition.
9: Rethink Your Culture.
Conclusion: Transcendence: The Natural State of Things.
The Transformational Consumer Self-Assessment: What Do you Need to Rethink First?.
Notes.
Acknowledgments.
Index.
About the Author.
Other Backmatter.

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser.css-1p8rvzy{position:absolute;padding-left:8px;}

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser