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Sustainable and Collaborative Tourism in a Digital World

ADV TOURISM MARKTNG: SUSTAINABLE CLLBRTV TRSM DGTL WRLD

Industry

Business & Economics

Tourism and Hospitality

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviors. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing.</P>

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Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
List of Tables.
List of Figures.
Author Biographies.
Introduction: Collaboration and Technology for More Sustainable and Responsible Tourism Marketing.
1: Technology and Value (Co-)creation.
2: Absorptive Capacity, Co-creation and Tourism: A Mixed Analysis Method.
3: Social Interaction in Co-creating the Tourist Experience: An Exploratory Study of Chinese Visitors to Japan.
4: Emotional Interactions in Festivals: How Do Consumers Build a Collective Emotional Experience?.
5: Platforms and the Collaborative Economy.
6: Collaborative Economy in the Tourism Industry: The New Deal for Consumers in the European Union.
7: An Analysis of Meal-Sharing Reviews to Explore Serendipity.
8: Consumer Perception of Service Quality: The Case of Airbnb and Couchsurfing.
9: Sustainable Tourism Development.
10: Host&#x2013;Tourist Interactions and Residents&#x2019; Attitudes Towards Sustainable Tourism Development.
11: Challenges to Sustainability in Prospective World Heritage Sites.
12: Technology, Residents and Overtourism.
13: How Digital Strategy Increases Overtourism &#x2013; The Case of Barcelona.
14: Residents&#x2019; Perceptions of Cruise Tourism in an Overcrowded City: The Case of Venice.
15: Place Attachment and Residents&#x2019; Perceptions of Tourism Development in Small Town Destinations.
Conclusion: Preparing for the Future of Travel and Tourism in Vulnerable Times.
Index.

Sustainable and Collaborative Tourism in a Digital World.css-1p8rvzy{position:absolute;padding-left:8px;}

Sustainable and Collaborative Tourism in a Digital World