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VIRTUAL EVENTS MANAGEMNT: THEORY METH EVENT MGMT TOURSM

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Business & Economics

Tourism and Hospitality

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B2B GT

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B2B & B2C

<P>The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. This book is a unique text as it looks at events from both a live event, virtual event and hybrid perspective. It examines: what are virtual events; what are hybrid events; how to develop an online event experience; how to engage with stakeholders; and the practical approach to developing and delivering virtual and hybrid events. Written in a clear and user-friendly style, each chapter will have a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding ‘what we have learned’ feature to finish.</P>

Virtual Events Management

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Front Cover.
Title Page.
Copyright Page.
Contents.
Introduction to the Events Management Theory and Methods Series.
Preface.
Editors.
1: From Pixels to Possibilities: Innovations within Virtual and Hybrid Events.
2: Planning and Managing a Virtual Event.
3: Considering the Benefits and Limitations of Virtual and Hybrid Events.
4: Steadying the Ship: Designing and Delivering a Hybrid Conference in Unchartered Waters.
5: Virtually Green: Sustainability within Virtual and Hybrid Events.
6: Is Anybody There? The Importance of Social Interactions at Virtual Events.
7: Enhancing Virtual Event Experiences Through Short Video Marketing.
8: The Virtual Event Experience: Exploring the Potential of Zwift.
9: Liveness 4.0: A New Paradigm for Accessible Performances at Music Festivals.
10: Understanding the Metaverse and its Potential for Events.
11: Events in the Metaverse.
12: Metaverse Events: Experiences, Engagement and Sustainability.
13: Events and the Metaverse: A DARQ Future?.
14: The Future of the Events Industry.
15: Lessons Learned and Looking Ahead: The Potential of Virtual and Hybrid Events.
Index.

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Virtual Events Management