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EVENTS MANAGEMENT: PRINCIPLES & PRACTICE 4

Industry

Business & Economics

Tourism and Hospitality

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B2B GT

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B2B & B2C

<P>Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, this book takes the reader through the whole process of events management looking at the following key areas: Concepts and Management: including entrepreneurship and human resource issues; Finance and Law: including costing, project management and risk management; Marketing and Media: including social media, multimedia technology, sponsorship and PR; Preparation and Operation: including logistics, design, crowd control and conventions; Events and Beyond: including sustainability, impacts, legacies and issues for the future of events.</P>

Events Management

College Freshman

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Front Cover.
Title Page.
Copyright Page.
Contents.
Case Studies.
About the Authors.
1: Introduction to Events Management.
2: Events Destinations Management.
3: Event Entrepreneurship.
4: Human Resource Management.
5: Financial Management in the Events Industry.
6: Costing, Pricing and Capital in the Events Industry.
7: Project Management and Financing.
8: Risk Management and Safety.
9: Event Sponsorship.
10: Marketing, Communications and Public Relations.
11: Brand Co-Creation and Social Media.
12: New Multimedia Technology for Events Organisers.
13: Events Assessing, Planning and Monitoring.
14: Event Logistics.
15: Event Production, Design and Lighting.
16: Crowd Control and Crowd Dynamics.
17: Expos, Conferences and Conventions.
18: Sustainable Festivals and Events.
19: Long-Term Legacy and Impacts.
20: Sport Events.
21: Evaluation and Impact of Events.
22: The Future of the Events Industry.
Index.

Events Management.css-1p8rvzy{position:absolute;padding-left:8px;}

Events Management