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ED BRANDING BOOK: HOW TO BUILD EDUCATIONAL LEADERSHIP

Professional Development

Education & Professional Development

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Demystify branding for educators with this book. Branding adds to the identity of an organization and makes people feel connected to it. No matter your role, an online presence that is on-brand aids in your success as a leader in education. Marketing and branding are incredibly powerful tools for educators, and it’s time we all learn to use them effectively. This book shows how—and why—classified employees, teachers, administrators, superintendents, and board members should embrace branding. It’s full of easy tips and tricks to get started, specific steps for leading with social influence, and the benefits of dialing in your brand right now. Starting with strategies for defining your brand and a guide to what social media platforms to use and how, it’s also a tool kit that will empower you to amplify stories for the benefit of yourself, your site, and your organization. With a Foreword by Adam Welcome.</P>

The Ed Branding Book: How to Build Educational Leadership with Social Influence

Professional & Reference

The Ed Branding Book

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
Foreword.
Introduction.
1: Branding Yourself.
2: The Importance of Your Brand.
3: Leading with Social Influence.
4: Which Platform and Why?.
5: The Value of a PLN.
6: Branding Your Site.
7: Brand Your Site.
8: Build Your Relationships Now, Not When You Need Them.
9: Become the Media: Media Takeover.
10: Branding Your Organization.
11: Brand Your Organization.
12: Liberatory Design, Street Data, Community Schools, and Branding.
13: Bond, School Bond.
Conclusion: The 50,000-Foot View: Public Education, Branding, and Our Democracy.
References.
Acknowledgments.
About the Authors.
Invite Renae and Lynette to Speak at Your Next Event.

The Ed Branding Book: How to Build Educational Leadership with Social Influence.css-1p8rvzy{position:absolute;padding-left:8px;}

The Ed Branding Book: How to Build Educational Leadership with Social Influence