footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Products

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Support

About Us

Blogs

Press Center

Events

News

Careers

Partnerships

Contact Us

Our Company

footer-social-menu-component

footer-menu-component

zone1

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

container

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

header-component

cengage:galethorndikeseo

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

footer-legal-menu-component

zone2

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

Account Information

bundle-connector

secondary-primary-menu

single-column

gale-footer

zone3

config

footer-legal-menu

Terms of use

Privacy

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

FIND YOUR REP

support-order-2

header

Request a Trial

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

mega-menu

footer

Browse by Institution Type

Browse by Product Type

ED BRANDING BOOK: HOW TO BUILD EDUCATIONAL LEADERSHIP

Professional Development

Education & Professional Development

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Demystify branding for educators with this book. Branding adds to the identity of an organization and makes people feel connected to it. No matter your role, an online presence that is on-brand aids in your success as a leader in education. Marketing and branding are incredibly powerful tools for educators, and it’s time we all learn to use them effectively. This book shows how—and why—classified employees, teachers, administrators, superintendents, and board members should embrace branding. It’s full of easy tips and tricks to get started, specific steps for leading with social influence, and the benefits of dialing in your brand right now. Starting with strategies for defining your brand and a guide to what social media platforms to use and how, it’s also a tool kit that will empower you to amplify stories for the benefit of yourself, your site, and your organization. With a Foreword by Adam Welcome.</P>

The Ed Branding Book

PROFESSIONAL & REFERENCE

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
Foreword.
Introduction.
1: Branding Yourself.
2: The Importance of Your Brand.
3: Leading with Social Influence.
4: Which Platform and Why?.
5: The Value of a PLN.
6: Branding Your Site.
7: Brand Your Site.
8: Build Your Relationships Now, Not When You Need Them.
9: Become the Media: Media Takeover.
10: Branding Your Organization.
11: Brand Your Organization.
12: Liberatory Design, Street Data, Community Schools, and Branding.
13: Bond, School Bond.
Conclusion: The 50,000-Foot View: Public Education, Branding, and Our Democracy.
References.
Acknowledgments.
About the Authors.
Invite Renae and Lynette to Speak at Your Next Event.

The Ed Branding Book.css-1p8rvzy{position:absolute;padding-left:8px;}

The Ed Branding Book