footer-social-menu-component

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

Account Information

bundle-connector

cengage:galethorndikeseo

footer-menu-component

footer-legal-menu

Terms of use

Privacy

header-component

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Products

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Support

About Us

Blogs

Press Center

Events

News

Careers

Partnerships

Contact Us

Our Company

container

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

zone1

mega-menu

Browse by Institution Type

Browse by Product Type

gale-footer

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

FIND YOUR REP

support-order-2

footer-legal-menu-component

config

single-column

zone3

header

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

secondary-primary-menu

Request a Trial

support-order-1

footer

zone2

The Marketing of World War II in the US, 1939-1946

THE MARKETING OF WORLD WAR II IN THE US 1939-1946

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.</P>

College Freshman

College Senior

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Preface.
Acknowledgements.
Introduction.
Contents.
List of Tables.
1: The US Confronts the Great Depression and World War II: 1929&#x2013;1941.
2: Franklin D. Roosevelt&#x2019;s Domestic Policies, Executive Orders, and the Home Front During World War II.
3: The US Government and the Advertising, Radio, Newspaper, and Magazine Industries Confront the War.
4: The US Government and the Entertainment Industries Confront the War: Motion Pictures, Music, and Book Publishing.
5: The Impact of Wartime Cooperative Relationship Between the US Government and the Media and Entertainment Industries on American Society and Consumers.
Bibliography.
Index.

The Marketing of World War II in the US, 1939-1946.css-1p8rvzy{position:absolute;padding-left:8px;}

The Marketing of World War II in the US, 1939-1946