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The Marketing of World War II in the US, 1939-1946

THE MARKETING OF WORLD WAR II IN THE US 1939-1946

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.</P>

The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries

College Freshman

College Senior

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Preface.
Acknowledgements.
Introduction.
Contents.
List of Tables.
1: The US Confronts the Great Depression and World War II: 1929&#x2013;1941.
2: Franklin D. Roosevelt&#x2019;s Domestic Policies, Executive Orders, and the Home Front During World War II.
3: The US Government and the Advertising, Radio, Newspaper, and Magazine Industries Confront the War.
4: The US Government and the Entertainment Industries Confront the War: Motion Pictures, Music, and Book Publishing.
5: The Impact of Wartime Cooperative Relationship Between the US Government and the Media and Entertainment Industries on American Society and Consumers.
Bibliography.
Index.

The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries.css-1p8rvzy{position:absolute;padding-left:8px;}

The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries