Account Information

bundle-connector

config

mega-menu

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

container

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

secondary-primary-menu

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

cengage:galethorndikeseo

Browse by Institution Type

Browse by Product Type

Products

Support

zone3

single-column

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

footer-legal-menu

Terms of use

Privacy

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

gale-footer

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

zone2

footer

footer-menu-component

FIND YOUR REP

support-order-2

footer-social-menu-component

header

zone1

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-legal-menu-component

header-component

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

FROM STARTUP TO UNICORN: ESSENTIAL GUIDE TO BUILD SCALE

Finance

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>If you're looking for a comprehensive guide to help make your startup successful, this book is a must-read. It covers the unique challenges of technology and platform-driven entrepreneurship, providing entrepreneurs with the tools they need to sustain growth and relevance. Technology startups face the risk of failure even after finding a product-market fit. This is due to limitations in scaling. Platform-driven startups can scale rapidly. However, they carry a high risk of failure. This book helps entrepreneurs identify the factors that can sustain technology startup growth, make early decisions, and limit risk. It also offers guidance to platform startups to mitigate the risk of failure. Featuring examples of successful startups as well as others that failed, the book offers a holistic view of entrepreneurship that highlights its importance to the broader ecosystem. This book is ideal for entrepreneurs who want to take their startup to the next level and sustain its growth. With a focus on inclusive entrepreneurship and sustaining competitive advantage, it is equally relevant for family-run companies that prioritize sustained value over generations. If you want to succeed in today's highly competitive startup landscape, this book is a valuable resource.</P>

From Startup to Unicorn.css-1p8rvzy{position:absolute;padding-left:8px;}

From Startup to Unicorn