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Mass Communications & Publishing

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This book provides an introduction to publishing practices in the context of the information society, concentrating on its structure and operation. It puts publishing into the wider context of communication knowledge and information and shows how publishing will continue to be a key element of the information society. The contents include: A historical survey, the publishing industry, the publishing process and the challenges to publishing. 

Communication Knowledge offers invaluable advice to senior librarians in both academic, research and large public reference libraries, as well as practicing librarians, students and lecturers on LIS, publishing, communications and media studies courses, publishers and those with an interest in information and publishing. This title is now available in eBook format through Gale Virtual Reference Library.
Gale Virtual Reference Library is taking eBooks to the next level by delivering a wealth of reference content in a database format. This valuable new product allows libraries of any size - based on user's needs and usage patterns - to develop collections at their own pace and within their own budget. 
This new reference option also offers: <ul>
<li> 24/7 remote access 
<li> Circulation of reference content 
<li> Cross searching 
<li> Expanded searching for difficult-to-find material 
<li> No need for special hardware or an online reader</ul>
For a guided tour of Gale Virtual Reference Library and a list of titles please visit 
<a href = "http://www.gale.com/eBooks" target = "_blank">www.gale.com/eBooks</a>.

Communicating Knowledge: Publishing in the 21st Century

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Communicating Knowledge

COMMUNICATING KNOWLEDGE

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Cover.
Other Frontmatter.
Title Page.
Copyright Page.
The Author.
Contents.
Preface.
Tables.
Figures.
Abbreviations.
1: Publishing from the Past to the Present.
2: Publishing in the Global Economy.
3: Forms of Publishing.
4: The Publishing Process.
5: Selling Books.
6: Information Technology and Publishing.
7: Publishing in a Networked World.
Bibliography.
Index.

Communicating Knowledge: Publishing in the 21st Century.css-1p8rvzy{position:absolute;padding-left:8px;}

Communicating Knowledge: Publishing in the 21st Century