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Targeted Advertising Technologies in the ICT Space

TARGETED ADVERTISING TECHNOLOGIES IN THE ICT SPACE

Information Technology

Computing & Information Technology

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

Post Secondary Four Year

College Freshman

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Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Preface.
Abstract.
Table of Contents.
List of Figures.
List of Tables.
List of Abbreviations.
1: Introduction.
2: Definitions and Related Work.
3: Use Case Identification and Description.
4: Technological Use Case Analysis.
5: Analysis of Key Building Blocks in Targeted Advertising Technologies.
6: Business and Legal Aspects of Targeted Advertising.
7: Conclusion and Outlook.
Bibliography.
Appendix.

Targeted Advertising Technologies in the ICT Space.css-1p8rvzy{position:absolute;padding-left:8px;}

Targeted Advertising Technologies in the ICT Space