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Los crecientes niveles de competencia, tanto en el &#225;mbito nacional e internacional como a escala global, las innovaciones tecnol&#243;gicas, materializadas tanto en los propios productos como en sus procesos de Fabricaci&#243;n, y los consumidores, cada vez m&#225;s exigentes y discriminantes, han contribuido al nivel de "peligro" existente en los entornos en los que las compa&#241;&#237;as y las organizaciones tienen que operar La investigaci&#243;n de marketing se puede dividir en dos grandes secciones: el proceso mismo de investigaci&#243;n y el an&#225;lisis de los resultados. Este libro se concentra casi exclusivamente en el primero de ellos, esto es, la investigaci&#243;n. En esta edici&#243;n se discutir&#225; el papel relevante que cada d&#237;a est&#225;n tomando las TIC, en la medida que contribuyen a la b&#250;squeda de datos secundarios o al ofrecimiento de un veh&#237;culo de encuesta. Por &#250;ltimo, tambi&#233;n es destacable el incremento que desde el principio de los noventa est&#225; adquiriendo el comercio internacional y la creciente naturaleza de los negocios, de ah&#237; el cap&#237;tulo dedicado a la investigaci&#243;n de marketing internacional.

Investigacion De Marketing.css-1p8rvzy{position:absolute;padding-left:8px;}

Investigacion De Marketing