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Este manual ha sido concebido y desarrollado como libro de texto para el módulo profesional de Marketing Turístico, de los Ciclos Formativos de grado superior de Agencias de viajes y gestión de eventos, Gestión de alojamientos turísticos, y Guía, información y asistencias turísticas, pertenecientes a la familia profesional de Hostelería y Turismo. Este libro presenta el marketing turístico de forma didáctica, práctica, actual y explícita. A su vez, para el diseño de cada unidad se han considerando dos principios básicos: la validez en todo el territorio nacional y la adaptación a las necesidades de los destinatarios y a las posibilidades de formación en un centro educativo.

Marketing Turístico

Post Secondary Four Year

MARKETING TURISTICO

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contenido.
Agradecimientos.
Pr&#x00F3;logo.
1: Caracterizaci&#x00F3;n del marketing tur&#x00ED;stico.
2: Segmentaci&#x00F3;n de mercados tur&#x00ED;sticos.
3: Marketing-mix: la gesti&#x00F3;n del producto y del precio.
4: Marketing-mix: la gesti&#x00F3;n de la distribuci&#x00F3;n y de la comunicaci&#x00F3;n.
5: Las nuevas tecnolog&#x00ED;as aplicadas al marketing tur&#x00ED;stico.
6: Plan de marketing.
7: Proceso de decisi&#x00F3;n de compra.
8: El consumerismo.
Bibliograf&#x00ED;a.

Marketing Turístico.css-1p8rvzy{position:absolute;padding-left:8px;}

Marketing Turístico