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Administracion De La Responsabilidad Social Corporativa

ADMINISTRACION DE LA RESPONABILIDAD SOCIAL CORPORATIVA

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El tema de la Responsabilidad Social Corporativa (RSC) ha adquirido una especial importancia en el mundo de los negocios. Las empresas son cada vez más conscientes de la necesidad de asumir plenamente el papel que les corresponde dentro de su entorno social, pero definir este papel y diseñar y ejecutar una respuesta adecuada no es una tarea fácil. Este libro pretende ayudar a las empresas a adoptar decisiones en este ámbito. 

<P>La RSC es tratada en el texto como un asunto de naturaleza estratégica que debe considerarse al definir las relaciones establecidas entre la empresa y cada uno de sus stakeholders o grupos de interés.

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Administracion De La Responsabilidad Social Corporativa