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Socially Responsible Consumption and Marketing in Practice

SOCIALLY RESPONSIBLE CONSUMPTION & MARKETNG IN PRACTICE

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.</P>

College Freshman

College Senior

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Acknowledgments.
Contents.
About the Editors.
1: An Overview of the Socially Responsible Consumption and Marketing.
2: An Introduction to Socially Responsible Sustainable Consumption: Issues and Challenges.
3: Succeeding with Responsible Marketing a Framework and Three Short Cases.
4: Understanding and Raising Consumers&#x2019; Normative Motivation for Sustainable Consumption.
5: Collaborative Fashion Consumption: A Contemporary Marketing Trend.
6: Sustainable Consumption Practices of Rural India.
7: Teaching Case Studies.
8: RangSutra Crafts India: The Story of Colored Threads and Weaving Artisans.
9: Mindful Consumption and Universal Love: A Case Study of Sri Lankan Consumer Activists.
10: Shhh!! It&#x2019;s a Taboo Don&#x2019;t Touch!! Pickles Go Sour! Sweets Become Inedible! Meals Become Impure! Plants Die!.
11: Deepika Store: A Dilemma of Being Sustainable or Profitable.
12: Lacoste: Save Our Species Campaign.
13: CUBO Modular Inc. Trailblazing Green Housing in the Philippines.
14: Combating Bullying and Judgment Through Socially Responsible Marketing.
15: Managing Sustainable Food Consumption: A Case Study of a Food Bank in Malaysia.
16: ViveChachapoyas.Com: Encouragement of Sustainable and Responsible Consumption of Community Rural Tourism Through Digital Transformation.
17: Internal and External Marketing Nexus and Corporate Social Responsibility: The Case of an airline&#x2019;s Rescue Mission to Wuhan During COVID19.
18: How &#x201C;Dieselgate&#x201D; Changed Volkswagen: Rushing to Erase the Traces of Greenwashing.
19: Beautification of Death: A Case Study of Green Oasis Coffins (Made) in Bangladesh.
20: A Case Study on Socially Responsible Consumption with Opportunities for Australian Clothing Retailers.
21: Advances in Knowledge of Socially Responsible Consumption and Marketing.
22: Consumer Attitude and Intention Toward Avoiding Food Waste: The Role of Perceived Risk.
23: Electric Vehicles as a Means to Sustainable Consumption: Improving Adoption and Perception in India.
24: Pedagogical Directions and Best Practices: Imparting Socially Responsible Consumption and Marketing Competencies.
25: Using Live Briefs in Marketing Education: How to Increase Student Employability by Blending Sustainability and Internationalization.

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Socially Responsible Consumption and Marketing in Practice