secondary-storefront-menu

unified-header

secondary-account-menu

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

header

footer-social-menu-component

footer

Profile

Orders

Wish List

Fast Order Entry

My Account

secondary-primary-menu

mega-menu

Browse by Institution Type

Browse by Product Type

Products

Support

single-column

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

container

cengage:galethorndikeseo

zone2

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Individual Product Details

Total Price Bought Separately

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

GaleSimpleContent

footer-legal-menu-component

header-component

About Us

Blogs

Press Center

Events

News

Careers

Our Company.

Request a Trial

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

Our Company

gale-footer

footer-menu-component

Account Information

bundle-connector

footer-legal-menu

Terms of use

Privacy

FIND YOUR REP

support-order-2

zone1

zone3

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

config

Management

Business & Economics

Gt Product Group

Binding Format

B2B GT

Imprint Name

B2B & B2C

<P>This book explores the evolving dynamics of market competition in an age defined by rapid technological advancements and globalization. Drawing from interdisciplinary research across evolutionary theory, economics, computer science, and biology, it provides strategies for businesses, both large and small, to thrive in fiercely competitive environments. This book will interest scholars, businesspeople and economists.</P>

Modern Business Management.css-1p8rvzy{position:absolute;padding-left:8px;}

Modern Business Management