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EBK: THE GREAT GAME: A TALE OF TWO FOOTBALLS AND AMERICAS QU

Sports & Recreation

General Reference, Interests & Hobbies

Gt Product Group

Binding Format

B2B GT

Imprint Name

B2B & B2C

<P>This book looks at how a generation of sporting billionaires, tech and media conglomerates, women players propelled by Title IX, computer game enthusiasts, and immigrants have sought to end America's sports isolationism--not by continuing to expand the reach of <Q>their</Q> games, but by turning their country into an unexpected power in the other, international, football. It's a story of America's changing cultural customs and demography, as well as a tale of shifting business philosophies driven by technology. Sport has become an ever more massive industry, its economic value soaring thanks to its unique ability to still bring together audiences in the tens of millions on a regular basis and a growing appreciation for its <Q>soft</Q> yet impactful branding power. This title offers a fascinating examination of the evolving state of US sporting interests, as those with money, power, and celebrity seek to prevail in a global sport, eager to extend their reach, set the rules of play worldwide, and connect Americans to the outside world like never before.</P>

The Great Game: A Tale of Two Footballs and America's Quest to Conquer Global Sport

The Great Game

Duration

Duration Unit Of Measure

Transaction Type

The Great Game: A Tale of Two Footballs and America's Quest to Conquer Global Sport.css-1p8rvzy{position:absolute;padding-left:8px;}

The Great Game: A Tale of Two Footballs and America's Quest to Conquer Global Sport