container

mega-menu

secondary-storefront-menu

zone3

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

config

cengage:galethorndikeseo

footer

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Individual Product Details

Total Price Bought Separately

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

Account Information

bundle-connector

Browse by Institution Type

Browse by Product Type

Products

Support

header

footer-legal-menu-component

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

footer-social-menu-component

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

About Us

Blogs

Press Center

Events

News

Careers

Partnerships

Contact Us

Our Company

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

zone2

gale-footer

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

FIND YOUR REP

support-order-2

single-column

footer-legal-menu

Terms of use

Privacy

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

header-component

support-order-1

secondary-primary-menu

Request a Trial

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

zone1

footer-menu-component

Regional Studies

Humanities & Social Sciences

Asian Studies

Gt Product Group

Binding Format

B2B GT

Imprint Name

B2B & B2C

<P>By analyzing the various factors contributing to K-pop's unprecedented global rise, this book delves into key elements such as cultural hybridity, digital connectivity, and the role of fan engagement, while also interrogating the ways these factors have shaped K-pop's unique position within the global music industry. In addition to exploring K-pop's identity, the book addresses the often-overlooked competitive landscape in which it has flourished, including a detailed analysis of K-pop's strategic innovation and its ability to resonate across diverse cultural contexts. This book provides a thorough and compelling account of the multifaceted forces behind its international success. For readers seeking a deeper understanding of the true drivers behind K-pop's global phenomenon, this work offers critical insights into its cultural, economic, and artistic dynamics.</P>

The Identity and Emergence of K-pop.css-1p8rvzy{position:absolute;padding-left:8px;}

The Identity and Emergence of K-pop