Elizabeth Arden was a household name on six continents and a millionaire several times over before her death in 1966. She revolutionized skin care and cosmetics. She created a successful international business empire before women gained the vote. She developed the first luxury spa and insisted on a holistic understanding of health and beauty. In an astounding rags-to-riches tale, Elizabeth Arden prospered throughout the Depression, reimagined women's needs during two World Wars, and by pioneering new approaches to marketing and advertising, ushered beauty into the modern era.