Not long ago, activist Naomi Klein was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who. She began to understand the experience as one manifestation of a strangeness many of us struggle to define: AI-generated text is blurring the line between genuine and spurious communication. Combining memoir with reportage and analysis, Klein seeks to chart a path beyond despair. The result is a revelatory treatment of the way many of us think and feel now - and an intellectual adventure story for our times.