Encyclopedia of Major Marketing Strategies
Understanding Economics: Corporations, Nonprofits, and Labor Unions
The Business and Culture of Sports: Society, Politics, Economy, Environment
The Unwritten Rules of Managing Up
Understanding Economics: Money, Banking, and Finance
Understanding Economics: Trade and Exchange
Diversity in Action: Diversity in Business
Branding with Powerful Stories: The Villains, Victims, and Heroes Model
Understanding Economics: Innovation and Entrepreneurship
In the Headlines: The Gender Pay Gap: Equal Work, Unequal Pay
How Our Choices Impact Earth: Fair Trade and You
The African American Entrepreneur: Challenges and Opportunities in the Trump Era
The American Marketplace: Demographics and Spending Patterns
Household Spending: Who Spends How Much on What
Who's Buying at Restaurants and Carry-Outs
Sustainable Value Creation in Hospitality: Guests on Earth